FP-003 · Case study

SIPTools

A free Indian finance calculator hub — SIP, EPF, gratuity and more. Fast, ad-light calculators built for how India actually saves. Live at siptools.in.

Status
Live
Platform
Web · siptools.in
Stack
Next.js · Tailwind
Year
2026

The problem

Indian personal-finance calculators live on bank sites buried in popups, or on ad farms that take eight seconds to load. People planning a SIP or checking gratuity deserve answers, not an obstacle course.

The answer

Ten focused calculators — SIP, EPF, gratuity and friends — each a fast, server-rendered page targeting exactly what people search. Clean inputs, instant charts, plain-language explanations under every result.

Craft notes

SEO-first architecture with static generation for instant indexing, lazy-loaded charts, and a tiny purged-CSS bundle. Confident blue, no dark patterns — monetised transparently through affiliate recommendations, not attention traps.